Consumer groups have demanded that CAS be implemented beyond the four metros where it is scheduled to be out.
CAS is currently only in Chennai. However, following a Delhi High Court order in July, CAS will have to be implemented in Delhi, Mumbai and Kolkata by this year-end.
“The roll-out of CAS in the notified areas of Delhi, Mumbai and Kolkata should be followed by other regions and cities,” representatives of consumer groups like National Consumer Helpline (NCH), Voice and CUTS have demanded.
“Implementation of CAS in select cities is a welcome step. Ultimately, the entire country should be covered under CAS,” a CUTS official said.
SK Virmani of NCH, said, “The Rs 5 ceiling is high and we want this to further come down to Re 1.” NCH also demanded that advertising on pay channels should be banned.