Digital payment apps need to be more user-friendly: CUTS International

ANI, February 24, 2019

Digital payments applications need to be more user-friendly, consume fewer data and battery, be available in the local language and use innovative tools to enhance usability, according to Consumer Unity and Trust Society (CUTS) International. At the same time, there is a need to enhance trust in service providers by reducing fraud, improving convenience and fixing accountability, it said.

Different users may prioritise divergent challenges to be addressed for enhancing the use of digital payment modes. While consumers face challenges such as lack of interoperability and high processing charges, merchants face challenges with respect to expensive acceptance infrastructure, transaction failures and unaware customers.

However, there is a positive correlation between the education of users, infrastructure availability and awareness of digital payments. But there is a low conversion rate among aware groups indicating that mere awareness is not sufficient for deepening digital payments.

The non-profit organisation recently conducted three user perception and behaviour surveys to gauge various aspects of digital payments. In all, 5,000 respondents were interviewed across categories (consumers, merchants, micro and small enterprises, business correspondents, and entrepreneurs) from 11 states representing different demographic profiles.

On an average, around 44 per cent of aware disadvantaged groups (females, not young, rural, low/uneducated and low/ no income) and 50 per cent of aware advantaged groups (male, young, urban, highly educated and high income) are users of digital payments, said CUTS International. The key findings of surveys and recommendations have been submitted to the RBI Committee on Deepening of Digital Payments.

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