57% of Indian WhatsApp users believe their chats are used to target ads: survey

Startup News, March 12, 2021

Around 57% of WhatsApp users in India believe that they are being shown ads because of their private chats, according to a survey from the Center for Competition, Investment, and Economic Regulation of the Consumer Unity and Trust Society.

The survey seeks to measure the extent to which Indians understand end-to-end encryption and how much they value messaging in private. Since chats on WhatsApp are encrypted throughout, Facebook Inc. does not have access to the content of users’ messages. The survey serves in particular as a proxy for the perception of WhatsApp, since every single one of the 2,113 respondents was a WhatsApp user.

According to the report, users are on average willing to pay around £ 1 a day for end-to-end encryption. WhatsApp was priced at $ 1 a year before it was acquired by Facebook. At this point, however, the messaging on the platform was not fully encrypted.

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